Among Clint Reilly’s innovations as a political consultant at Clinton Reilly Campaigns was the use of computer technology and databases to selectively segment voters by focusing on their shared backgrounds and interests.
The technique allowed Clinton Reilly Campaigns to deliver targeted messages to diverse and differentiated members of the electorate and to effectively get supporters to the polls on Election Day.
The firm’s use of cutting edge artwork and imagery to communicate helped establish what some in the industry now call the “California School” of political direct-mail and television advertising.
Another innovation entailed being one of the first firms to integrate all campaign services under one roof: polling, direct-mail, television advertising, data processing, fundraising, production and grassroots organizing. The vertical structure allowed Clinton Reilly Campaigns to offer the most effective communications and strategic advice without bias towards one communication medium or another. Clients received the best plan with the best tools to win, all at a better price.
Clinton Reilly Campaigns’ record of winning quickly caught the attention of the press, with the New York Times calling Mr. Reilly’s company “the most successful political consulting firm outside Washington, D.C.,” and the Los Angeles Times calling Mr. Reilly “the gold watch of political consultants.”
Political leaders who were clients of Clinton Reilly Campaigns include:
Mr. Reilly’s firm also developed strategy and communications for the national Democratic Congressional Campaign Committee, the California Democratic Party and the Democratic State Senate Campaign Committee in California.
Clint Reilly is the only political consultant to defeat two recall campaigns against incumbent elected officials in California, one against San Francisco Mayor Dianne Feinstein in 1983 and the other against State Senate Pro Tem David Robert in 1993.